Big Brand Digital Marketing Strategies for Small Businesses.
If you own a small business, you can’t ignore marketing. You can be crushed by the competition if you don’t keep up with your online presence. It’s not enough anymore just to have a business phone number and hope people call you or even cold calling prospects yourself. People are online a lot – some studies show as much as an average of 24 hours a week – and it’s a perfect opportunity to market to them.
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If you’re just starting out and want to market like the big brands but don’t have the big brands’ marketing budget, there are still some things you can do to market your small business.
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Big Brand Digital Marketing Strategies for Small Businesses
Facebook and Google Ads are arguably the most important and popular way to advertise your business today. There are positives and negatives to using these platforms, but the benefits generally outweigh the bad.
With Facebook, you can get very granular when choosing who to show your advertisements to. You can narrow your audience down to gender, location, and interests – such as if they like to eat pizza or listen to jazz.
Depending on how much money you have in your marketing budget, you can advertise for as little as $5 a day over 5 to 7 days, and the ads will show only to those people that you have identified. The key is to be very specific and target a niche audience. You can easily waste a lot of money if you are just targeting random people.
Google Adwords works a little differently. It bases its costs on Pay Per Click (PPC). You bid on keywords related to your business; the more popular the keyword, the more it costs every time someone clicks on your ad related to that keyword.
The key here is to find keywords related to your business that not many of your competitors are bidding on. For instance, if you’re an electrician who works in Wichita, you may not want to bid on the word “electrician” or “find an electrician” (everyone is bidding on those terms); instead, focus on “electricians in Wichita” or “find an electrician in Wichita.”
Again, you can spend as little as $5 a day on Google Adwords, but depending on the cost per click, it may not get you very far. Research your keywords using tools such as SEMRush and Ahrefs to find out how popular your keywords are and how much they will cost. Test some ads and see if they drive traffic to your site; if so, you may want to invest a little more in this strategy.
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Another way is to offer a deal on a coupon website. Some of these sites only charge a small monthly fee to publish your coupon, and the goal is to get people to use the coupon to come into your brick and mortar shop. Over the long run, you gain customer loyalty, repeat business and word of mouth.
The traffic you gain from the coupons would probably justify paying the small monthly fee to use the coupon site. If you don’t own a physical storefront, these sites can still work for you as well, since online shopping is extremely relevant.
Make sure, though, that the coupon site has enough traffic. Get numbers from the business hosting the website, making sure that it caters to your area, and verify the numbers with tools such as Alexa and Ahrefs.
Collecting emails is a great way to keep in touch with your customers. You can do this through a simple sign-in form on your site. You may want to entice them to sign up for your email list by offering a free download of a white paper, PDF, or another how-to document that would be useful to your audience.
Once you have a decent amount of email subscribers, you can begin sending emails to them to tell them about special offers, new services and online coupons that they can use to purchase your product or service.
Another way to collect email addresses is through webinars. Put together a live or pre-recorded webinar where you offer something of value to your audience. People will watch the webinar, and in the end, you make them an offer to buy your product.
To get people to see your webinar, though, you need to find your audience and contact them. You can find them by placing an ad on social media such as Facebook. Be sure to include a signup link to the webinar, and ask them for their email address. Those email addresses can be automatically harvested into your email list for future correspondence.
Big Brand Digital Marketing Strategies for Small Businesses
Lastly, use smart marketing strategies such as good search engine optimization (SEO) tactics, video content and a brand influencer.
You don’t have to have a lot of money to compete with the big boys. Just use some creativity, imagination and some hard work to market your business and your brand. As a proactive small business owner, you may also like – Small Business Marketing Ideas and Tips for Business Owners.
Big Brand Digital Marketing Strategies for Small Businesses
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